Rosanna+Peng

My gathered information about the statistics of when boating accidents happen the most and how to change behavior. Links are in the file.

Some information on using celebrities as endorsements to products.

More links on the celebrity effect:

http://nortonbooks.typepad.com/everydaysociology/2008/01/the-celebrity-e.html http://adland.tv/content/adlands-10-10-top-ten-celebrity-adscampaigns-past-ten-years

I feel using celebrities to promote causes really effective because they tag the lifestyle of the particular celebrity to further the identity of the campaign or whatever they are promoting. And of course, it would capture the attention of people.

One pretty successful campaign is the (RED) group aiming to spread awareness of HIV in Africa. http://www.joinred.com/red/ Right from the get-go there's a link from the front page to Katy Perry performing a concert for (RED).

__ //Some Research On Youtube://

http://www.youtube.com/watch?v=lFTHOkCj0-I

This video is kind of interesting. It's about social media using Youtube as their medium.

http://blog.socialmaximizer.com/youtube-business-use-cases/ This link examines the top success stories on youtube.

"Humor is a surprisingly useful and subtle way of persuading, and can be used in all kinds of situations. Here are a few notes about using humor: The bottom line of humor is to be always genuine and to have fun! Forced humor sounds forced, and even though a false smile is difficult, a forced laugh always sounds particularly hollow. Freud saw humor as based in the rush of pleasure comes from sudden release of tension. Tension is released when because repressed impulses suddenly allowed expression when the punch-line evades the internal censor (or anti-cathexis) via the element of surprise. The preponderance of sexual humor also supports a Freudian view."
 * [|Benefits of using humor]: Have fun whilst building communication and more.
 * [|Becoming a child]: Have fun whilst building your leadership status.
 * [| Humor in selling]: For happy customers?
 * [|Laughter]: Open expression of humor.
 * [|Politically-incorrect humor]: Non-PC humor is mostly not a good idea. Mostly.
 * [|Take-back gag]: To be non-PC 'safely'

Here are some theories regarding social marketing:

SOME CONCEPTS FOR VIDEO CLIP:



Nina and I stumbled across the idea of tagging a celebrity to our ad. First, she was kidding about having Angelina and Brad Pitt in a skit, but the more I thought about it, tagging a celebrity name to anything would attract attention immediately. This would be useful for public service announcements because the content may not attract the target audience.

We needed someone current. Someone interesting enough to reach even beyond the target audience range. Someone frequently searched on Youtube and search engines...

Lady Gaga!

Our scene is a fashion show of all the crazy outfits Gaga has been notorious for. (Meat dress, etc) Then for the finale to her fashion show, she comes out with a personal floating device. The crowd goes crazy. Text appears: "It doesn't have to be fashionable to save your life" Fades to black with white text: [Drowning statistic] "Wear your life vest"

The concept acknowledges that we understand one of the reasons why people don't wear the life vest is because it's unfashionable. But we are suggesting to viewers that there is a bigger picture. And that it's almost silly to chose a more dangerous lifestyle just to preserve your "image".

Although this is our intention, we gain the viewer's approval by giving them something fun to watch.

Here is a rough story board:

Some rough set designs:

Inspired by:

Working on a more finalized story board:

I find youtube videos that have a creative side to them really encourages viewers to share the video with friends. They are more likely to share unique and creative videos because if it's in live action, we are already so used to that medium that it invests a lot more attention than something creative right off the bat. This is why I intended to do something fun and creative using stop motion film. I was inspired by PES film's channel. Here are some awesome videos that I can watch again and again.

http://www.youtube.com/watch?v=qBjLW5_dGAM http://www.youtube.com/watch?v=wHUvjnD2Jp4&feature=related http://www.youtube.com/watch?v=YsOaTEouwpA&feature=related

I think one of my goals for this project is to come up with something that can be viewed over and over again. Something charming enough so that people will share it, not with the intention to spread the benefits of wearing a life vest, but having that message be the secondary focus.

Video 1: Will it Float?

//http://www.youtube.com/v/6cby9DPPJus?fs=1&amp;hl=en_US//

....................................................................................................................


 * Project 2.**

//What is this project really about?//

This project is about pushing our creative limits and thinking outside of the box. It is intended to make us come up with original ideas.

//How will we know when we've come up with the successful result?//

The project is successful once you can say you've thought of every possible solution for the project, and the end result is the best solution.

//How is the nature of the iPad different from similar devices? What opportunities are inherent in// //these differences?//

The iPad is held similar to books. Instead of being futuristic and evolving the design of computers, the iPad creates a more intimate relationship with user.

//If we were to ask who, what, where, when, and how questions, what would be typical answers? What do we get// //when we begin with different answers?//

Who is the target audience? What materials? How complicated? How much money? Where do we sell these?

//Create your own questions that interrogate the nature of the project. Then try to answer those questions.// //Put all of your questions and answers into your design process notebook.//

Final deliverables:
Mustang Video 1: @http://www.youtube.com/watch?v=6cby9DPPJus

Mustang Video 2: @http://www.youtube.com/watch?v=pp0C1_PsrNU

Group: Michael Lee, Nina Salehpoor, Edith Huang, Rosanna Peng

iPad Video: @http://www.youtube.com/watch?v=JPuLrNl4nF8

Group: Brad, Helen Lu, Rosanna Peng, Nina Salehpoor

All the mini assigments: